Delivering Happiness CoverTony Hseih, CEO of Zappos, gives us a glimpse into what has made Zappos so successful.  This is a light, easy, enjoyable read in which Tony takes us through his life journey from childhood, through college, his first company (Link Exchange), and then through the growth of Zappos from no revenue to over $1B in annual sales in just 10 years.  Key insights develop that collectively contribute the company’s success: don’t outsource critical functions (fulfillment), remove barriers wherever they are identified (free shipping, 12 month return policy, efficient delivery), WOW your customers, suppliers and partners, respect and empower people, take care of your staff…deliver happiness.

I don’t think it matters who your customers are, this is great advice.